Woman's Day Media Kit

Total Audience: 18,777,000
Women: 17,851,000 (95.1%)

Median Age: 54.1
Age 18-34: 2,518,000 (13.4%)
Age 18-49: 7,700,000 (41.0%)
Age 25-54: 9,248,000 (49.3%)

Median Household Income: $57,469
HHI $60,000+: 9,023 (48.1%)
 
Att./Grad. College+: 10,791,000 (57.5%)
Employed: 9,552,000 (50.9%)
 
Children In Household
Any Children: 6,441,000 (34.3%)
Under 6: 2,580,000 (13.7%)
Ages 6-17: 5,147,000 (27.4%)
 
Homeowners
Own Home: 14,093,000 (75.1%)
Home Value 100,000+: 11,098,000 (59.1%)
 

Source: MRI Fall 2012, Total Adults.